When it comes to controlling electrostatic discharge (ESD), many industries have turned to ESD paints. These coatings are marketed as flexible enough to cover floors, ceilings, plastics, paper, cardboard, and foams, making them appear like a universal solution for static control.
But the reality is very different. While traditional paints may provide short-term conductivity, they degrade quickly, require frequent reapplication, and are very expensive compared to modern alternatives.
That’s why the concept of “lifetime dissipation” matters. With advanced coatings like ProShield ESD, businesses can achieve permanent static protection—without the costs and limitations of the traditional ESD paints.
The Problem with Traditional ESD Paints
Although they can be applied across a range of substrates—floors, ceilings, plastics, paper, cardboard, and foams—traditional paints suffer from serious flaws:
Performance degradation – Fillers clump or separate, breaking the conductive path.- Very expensive – High purchase price plus repeated reapplication.
- Maintenance downtime – Every recoat means disruption and extra labour.
- Contamination risks – Carbon or metal fillers can flake or contaminate sensitive environments.
- Hidden lifecycle costs – What looks cheap at first soon becomes costly.
What Does “Lifetime Dissipation” Really Mean?
Lifetime dissipation is the ability to provide continuous, uniform ESD protection across the entire life of the substrate—without needing to reapply the coating. If the coating can be seen it will be working and ensures:
- Permanent static protection on plastics, foams, cardboard, concrete, metals and more
- Reliable conductivity that doesn’t degrade
- Low-cost performance compared to expensive paints
- Wide compatibility with modern materials and applications
How ProShield ESD Delivers True Lifetime Dissipation
Unlike paints, ProShield ESD doesn’t rely on unstable fillers. Instead, it provides a uniform dissipative layer that remains effective across a wide variety of substrates, including plastics, foams, packaging, and flooring.
Key benefits:
Permanent, maintenance-free protection- Low-cost solution vs expensive ESD paints
- Versatile compatibility across plastics, foams, packaging & more
- Sustainable performance with less waste and downtime
Why Permanent Protection Matters
As electronics become smaller and more sensitive, a discharge of just 30 volts—far below human perception—can destroy them. Temporary coatings applied to floors, ceilings, or packaging can’t guarantee protection.
With ProShield ESD, businesses gain lifetime dissipation—a long-term, affordable, and reliable solution for modern industries.
Traditional ESD Paints vs ProShield ESD
| Feature / Factor | Traditional ESD Paints | ProShield ESD  |
| Application Areas | Floors, ceilings, plastics, paper, cardboard, foams | Nearly all substrate types including plastics, foams, packaging, flooring, wood and metals |
| Initial Cost |  Very expensive |
Low-cost alternative |
| Durability | Short-lived, degrades over time | Permanent, no degradation |
| Maintenance | Requires frequent reapplication → downtime & labour costs | Maintenance-free |
| Conductivity | Inconsistent; fillers wear unevenly | Uniform, stable dissipation |
| Fillers Used | Carbon/metal fillers → contamination risks | No fillers; clean, reliable |
| Lifecycle Cost | High (recoats, downtime, waste) | Low (one application, lasting protection) |
| Sustainability | More waste & higher resource use | Reduces waste, supports sustainability |
| Overall Value | Temporary fix with hidden costs | Permanent protection, long-term savings |
Conclusion: Moving Beyond Traditional Paints and Mouldings
Traditional ESD paints and moulded carbon solutions may seem effective, but both suffer from high costs, limited versatility, and unreliable long-term performance. ProShield ESD delivers permanent, low-cost static control across plastics, foams, paper, packaging, and more—without the degradation or expense of fillers and moulded parts.
It’s time to move beyond outdated paints and mouldings and embrace a smarter, future-ready solution.
For more information visit:
